Premium is not only one of the largest electronics trading companies based in UAE but also has an in-house brand an innovative smartphone, DASS. We are taking a giant leap in changing the electronics trading business by gaining deep insight from smartphones, spare parts and accessories manufacturing process.

Our dynamic leadership believes in providing seamless buying experience to vendors and clients. The relationship with retailers and customers is of at most importance and our friendly staff is always ready to help. We are authorized retailers and distributors of major brands. Apart from trading in latest mobiles, tablets, spare parts and accessories, Premium also provides aftersales support.

The right attitude coupled with understanding of latest trends has created a loyal customer base. Premium undertaking of successful innovation and adaption to technology shifts has shortened product availability time with better responsiveness to market demand.

“Premium is not just a trading firm but a manufacturer in true sense”


We are on a mission to provide our valued customers with innovative, reliable and latest electronics gadgets and excellent after sales support in order to explore full potential of technology advances.


To become the most innovative company by dealing in latest gadgets and technologies to address consumer requirements or manufacture one for better user experience. Our team believes that distinctiveness and success are attained by understanding changing market dynamics and thus providing unique solution.

“The world is changing around us because of the technological advances which includes internet, computing and smartphones. Premium plans to thrive as a business over the few years by understanding latest trends and swiftly making changes in inventory to become one stop solution for retailers and customers”